Summary:
We are seeking a strategic, highly analytical, and results-oriented Manager, Marketing Finance & Analytics to lead financial evaluation and performance optimization of promotional strategies, menu innovation, pricing initiatives, and guest offers across the business. This role serves as a key business partner to Marketing, Concept Development, Culinary, Operations, and Executive Leadership teams, providing financial leadership and actionable insights that drive profitable growth.
The ideal candidate combines strong financial acumen, strategic thinking, and leadership skills to influence enterprise decision-making, develop analytical frameworks, and ensure marketing investments deliver measurable business results. This role will own the financial assessment of promotions, limited-time offers (LTOs), core menu pricing strategies, price-tier optimization, and discount programs while helping shape the company's broader revenue growth strategy.
Key Responsibilities:
- Lead the financial strategy, forecasting, and evaluation of promotions, loyalty, off-premise and discount initiatives to maximize sales growth, guest engagement, and profitability.
- Serve as the primary finance partner to Marketing, Concept Development, Culinary, and Operations leadership, influencing key decisions through data-driven insights and financial recommendations.
- Develop and oversee financial models that assess promotional opportunities, core menu pricing, price increases, menu innovation, and investment scenarios, ensuring alignment with company growth, margin and guest frequency objectives.
- Lead analysis of menu price tiers, value architecture, price gaps, and competitive positioning to optimize guest value perception, menu mix, traffic, and profitability.
- Establish assumptions and analytical frameworks related to traffic, menu mix, pricing elasticity, consumer behavior, and competitive pricing dynamics to support strategic business planning and decision-making.
- Lead the design, measurement, and financial evaluation of marketing, menu, media, pricing, and operational tests, including market selection, success criteria, post-analysis, and scaling recommendations.
- Provide thought leadership on promotional effectiveness, pricing strategy, price realization, customer acquisition, retention, and profitability to optimize marketing investments and menu performance.
- Partner with FP&A and business leaders to incorporate promotional, pricing, and marketing impacts into annual budgets, forecasts, long-range plans, and financial outlooks.
- Identify risks, opportunities, and emerging trends through analysis of sales, traffic, average check, product mix, menu pricing performance, and margin drivers, proactively recommending actions to improve results.
- Drive continuous improvement of analytical processes, reporting capabilities, forecasting methodologies, and decision-support tools.
- Foster a culture of accountability, collaboration, and data-driven decision-making across the organization.
Skills and Qualifications:
- Bachelor's degree in Finance, Accounting, Economics, Business Administration, or a related field; MBA preferred.
- 5+ years of progressive experience in FP&A, Marketing Finance, Revenue Management, Business Analytics, or a related discipline.
- Strong expertise in financial modeling, forecasting, scenario planning, and business case development to support strategic decision-making.
- Proven experience evaluating promotional effectiveness, pricing strategies, menu optimization, price-tier architecture, and product profitability.
- Advanced proficiency in Excel and financial analysis tools; experience with BI, Tableau, SQL, or similar business intelligence platforms preferred.
- Demonstrated ability to synthesize complex data into actionable insights and communicate recommendations effectively to senior and executive leadership.
- Strong cross-functional leadership, communication, and stakeholder management skills, with the ability to influence business decisions across Marketing, Operations, Culinary, and Finance teams.
